Facials | Luxury Brow Artistry | Lash Lifts
Your Skin & Brows, Elevated
The North Fork | Riverhead | The Hamptons | Montauk
PERSONALIZED SKINCARE & EXPERT BROW ARTISTRY | RIVERHEAD, NY & THE HAMPTONS
Precision. Ritual. Results.
THEORY Aesthetic is a luxury brow and facial studio rooted in the belief that exceptional brows and skin care are both science and ritual. Specializing in elevated facials and bespoke brow artistry, every experience is built around precision, intention and genuine results.
Located on the East End of Long Island, with a studio in downtown Riverhead and private concierge appointments available throughout the North Fork, the Hamptons and Montauk. Thoughtful, unhurried luxury —brought to the East End, and to you.
Lash Lifts
THEORY Aesthetic offers both traditional and Korean lash lifts —each performed with care and precision, with lash health always at the forefront. Each service includes a custom tint, mixed using color theory to enhance your individual eye color, for a result that is effortlessly defined and entirely your own.
Brows
Brow artistry is at the heart of THEORY Aesthetic. Every service begins with a thorough mapping of your bone structure, face shape and hair growth. Waxing, hand tied threading, brow laminations and hybrid tints— each rooted in the same foundation: brow health and precision artistry.
Facials
Every facial at THEORY Aesthetic is custom —designed around your skin the day you arrive. Rooted in skin barrier health and guided by what your skin actually needs, each treatment is as restorative as it is effective.
Services
THEORY Aesthetic offers a curated selection of elevated facials, luxury brow design and lash lifts. Every service is bespoke by nature —tailored to your features, your skin and your life.
— Andrea S.
"Always amazing service! Juliana gave me the most relaxing facial that left me feeling refreshed and my skin so soft and smooth! She's also my go-to for brow waxing and always leaves me looking amazing!"
— Emily G.
"I genuinely had the best experience. I haven't gotten my eyebrows done in about 4 years because I could never find someone to do them well and Juliana left them perfect."
— Rita G.
"Juliana absolutely knows what she's doing! I wanted a very subtle and natural effect, and she knew exactly how to achieve that. She communicates so clearly throughout the process, checking in with client's comfortability and satisfaction with results. HIGHLY RECOMMEND. I will be back!"
Client Love Notes
A PASSION FOR SKIN & BROWS, DEDICATED TO THE EAST END
Meet The Founder Behind THEORY aesthetic
THEORY Aesthetic was founded on the belief that feels simple but means everything: the East End deserves better. Better in the way of beauty treatments that are truly exceptional —thoughtful, precise, and artistic. But also better in the ways that are sometimes harder to say out loud: licensed, rigorously sanitary, and genuinely safe. Both things matter. Neither is negotiable.
Juliana Marcucci is a licensed esthetician, luxury brow artist and facialist based in Riverhead, New York. Her work lives at the intersection of two belief systems: the evidence-based world of science and the energetically transformative power of self-care. In her studio, science, ritual, and artistry don't compete. They peacefully coexist, each serving its own purpose.
THEORY Aesthetic is available in-studio in downtown Riverhead and by private concierge appointment across the North Fork, the Hamptons and Montauk.
