About THEORY aesthetic
THE INTERSECTION OF SCIENCE, RITUAL, AND ART
At THEORY Aesthetic, science, ritual and artistry co-exists —each serving its own purpose, each informing the other. Specializing in bespoke brow design and elevated facials, THEORY Aesthetic is available in-studio in downtown Riverhead and by private concierge across The North Fork, The Hamptons, and Montauk.
Led by NYS licensed esthetician Juliana Marcucci, every experience is unhurried, deeply considered and entirely your own.
— Andrea S.
"Always amazing service! Juliana gave me the most relaxing facial that left me feeling refreshed and my skin so soft and smooth! She's also my go-to for brow waxing and always leaves me looking amazing!"
— Emily G.
"I genuinely had the best experience. I haven't gotten my eyebrows done in about 4 years because I could never find someone to do them well and Juliana left them perfect."
— Rita G.
"Juliana absolutely knows what she's doing! I wanted a very subtle and natural effect, and she knew exactly how to achieve that. She communicates so clearly throughout the process, checking in with client's comfortability and satisfaction with results. HIGHLY RECOMMEND. I will be back!"
